The aim of the space was to create a collaborative multi-purpose workspace. It had to have space for staff to come together to work, but also for inviting over friends, partners, and collaborators for idea-sharing in inspiring surroundings. Part of the vision of the architects at Norm was to create spaces that feel good in every way. The brief for the space held that the office space should have an elegant, informal, and homey atmosphere. Muted tones were used to create exactly that!

The source of inspiration for the large and open spaces at Kinfolk Magazine comes from a combination of Scandinavian and Japanese influences. For the walls creating the surroundings for the Gallery and workspace, Norm Architects chose to have KC14 in the colour Pale Beach applied. The tactility of the surface and the choice of colour were made to mimic the facades of the surrounding neoclassical buildings in central Copenhagen.

The entire space was separated into three zones; The gallery at the front end of the space, the work area attached to the gallery and the more separate and private space in the back part of the space.